Blue Ocean to Red Ocean? Art paint is no longer fun!

Art paint originated from the European court fresco craft, and its exquisite skills were then widely spread in Europe. In Renaissance Italy, people are eager to break through the traditional decorative constraints, the pursuit of personalized expression, and then began to create a unique wall effect by hand, gradually evolved into an independent art form. With the continuous innovation of craftsmanship, art paint products in various forms, materials and artistic methods are becoming increasingly rich.

At the end of the 20th century, art paint was introduced into China by the hands of designers from Taiwan and Hong Kong, and has developed rapidly in the past decade. From the early several simple products, gradually evolved marble, travertine, wallpaper, wood grain, leather and other artistic effects, showing endless creativity.

Although the development of art paint in China is still less than 20 years, but as a rich artistic expression and personalized features of the wall decorative materials, as well as by virtue of its non-toxic, environmentally friendly, waterproof, moisture-proof, dust-proof, flame-proof and other functional characteristics, more and more popular with the consumer market, has shown the trend of the emergence of the army.

01

Large enterprises have entered the industry, the competition is becoming increasingly fierce

In recent years, the art paint market has gradually become a new hot spot in the paint industry. Many large enterprises, such as Sankeshu, Lipang, China Resources, etc., have been involved in this field, showing a strong market competition. Meanwhile, local small and medium-sized enterprises are also actively following up and trying to find new growth points in the art paint market.

Despite the huge potential of the art paint market, its maturity is relatively insufficient. Compared with traditional architectural coatings, art coatings are more complex in the delivery chain, requiring specialized technical masters and industrial workers. However, there is currently a relative lack of such talent in the market, resulting in limited delivery capacity. In addition, consumers do not have a high degree of awareness of art coatings, designers and decorative companies and other industry insiders also have varying degrees of acceptance, further increasing the difficulty of market promotion.

02

Large Enterprises Strike at Reduced Dimensions, Small Enterprises Eat Away at Prices

In the art paint market, large enterprises with brand advantages, channel advantages and market network advantages, quickly spread the market, the formation of the situation of downward striking. Small enterprises, on the other hand, tend to fight for market share through price advantage, and this price competition makes the profit space of the whole market compressed. Traditional art paint enterprises in this competitive environment, often feel overwhelmed, the survival of the situation is worrying.

03

Weak consumer market, demand decline

In 2023, affected by the global economic downturn, the domestic consumer market also showed a weak trend. The downturn in the real estate market directly affects the demand for art paint market. In the past, the normal consumer price of a suite was between fifteen and eighteen thousand dollars, while last year it has fallen to eight thousand to ten thousand dollars, which undoubtedly brought great pressure to the art paint enterprises.

04

Renovation Market: Opportunities and Challenges

Despite the many challenges facing the art paint market, the renovation market offers new opportunities. More and more communities are focusing on the renovation of old houses, which provides a broad market space for art paint enterprises. However, the traditional community property management model and real estate developers' fumbling in the renovation business have made this market full of uncertainties. Art paint enterprises need to find a breakthrough in this market, and also need to wait patiently for the market to mature.

Facing such a complicated market environment, how should art paint enterprises find a way out?

On March 12, 2024, at the scene of Shunde [11th Green Building & Wood & Industrial Coatings Innovative Technology Application Conference - Roundtable Forum], Mr. An Kangyi, General Manager of Foshan Addis (G.SB Kisbo) Decoration Technology Co., Ltd. suggested that, firstly, enterprises need to strengthen their technology research and development and talent cultivation, and continuously improve their product innovation and delivery ability. Secondly, they need to strengthen brand building and market promotion to improve consumer awareness and acceptance of art coatings. At the same time, they should also pay close attention to market dynamics and policy changes, and adjust market strategies and business models in time to adapt to market changes and development trends.